Changes in how customers interact with businesses are happening in the context of digital transformation. Today, when a contact center receives a phone call, it’s from an educated customer who has used an average of three to four methods of self-service before searching for a number to call. To keep up with this evolution, the contact center industry must go beyond basic CRM and telephony connectivity, to provide a modern customer experience.

Experts from McGee-Smith Analytics deliver a white paper highlighting:

The road to digital transformation
Personalization as the key to a successful customer journey
Modernizing contact centers without costly upgrades
Customer examples from Citrix and United Wholesale Mortgage

To learn more about digital transformation through next-generation computer telephony integration, view the white paper today.